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Digital Advertising Analyst in New York, NY at Genesys Talent LLC

Date Posted: 3/22/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    1 to 2 years
  • Date Posted:
    3/22/2019

Job Description

Our client at the Walt Disney Company is seeking a Digital Advertising Analyst (Inventory Analyst) for an 11-month contract opening in the New York City area (10023). 

Job Description:

This position will serve a key role on the ad inventory management team for the ABC Owned Television (ABC OTV) Stations. ABC OTV is comprised of eight (8) TV Stations, LiveWellNetwork.com and a National Television Sales division. 

Responsibilities:

  • Proactively assess and communicate opportunities and risks to senior management via in-depth data analysis using various reporting tools.
  • Responsible for reviewing and approving advertising campaigns by managing ad inventory levels to assist in campaign optimization.
  • Present and defend recommendations to a variety of audiences, such as Senior Management, Executives, and Sales in a verbal or written manner.
  • Define key metrics to measure ad performance and make recommendations to influence them.
  • Collaborate with various business groups to gather reporting/analysis requirements and to drive a data-driven culture.
  • Prioritize multiple projects appropriately and communicate timelines and project progress effectively.
  • Prepare, manage and distribute standard daily/weekly/monthly/quarterly reporting for Senior Management teams, using various reporting tools.

Basic Qualifications: 

  • 1-2 years of professional experience in digital advertising, yield/inventory management (digital or linear), web analytics, or comparable business analytics position.
  • Experience manipulating large data sets, interpreting data trends, and recognizing discrepancies in data streams using a multitude of disparate data sources and tools.
  • Experience in forecasting digital advertising inventory or forecasting in comparable industry. Skills & Abilities
  • Advanced Microsoft Office skills with expertise in handling large datasets in Excel (including the use of Pivot Tables, VLOOKUP’s, Macros, and complex formulas).
  • Prior experience working with data reporting, and order management tools, such as FreeWheel and YieldEx is strongly preferred.
  • Excellent analytical skills, with the ability to process, consolidate, and understand large datasets from a variety of sources.
  • Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus.
  • Excellent written and verbal communication skills for internal and external communications Education
Required Education: Bachelor’s or equivalent experience

Additional Qualifications: 

Experience as analyst (team needs to mitigate as much training as they can), proficient in Excel (V-Lookup, pivot tables), strong attention to detail, strong written/verbal skills ( must be able to translate numbers into stories), must be flexible, must have time management skills (manage different projects and workloads, communicate outwardly for deadlines).