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Social Media Analyst #7894026 in Burbank, CA at Genesys Talent LLC

Date Posted: 11/19/2018

Job Snapshot

  • Employee Type:
  • Location:
    Burbank, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

The Social Media Specialist will monitor, analyze, and report on social media activity related to television brands and properties under the company umbrella. The Social Analytics Specialist will work closely with cross-functional stakeholders to provide valuable actionable data-driven insights that leverage social media to inform programming, marketing, product, and sales strategies across the organization.

  • Monitor social media conversations related to company properties using a suite of social listening tools; report on themes, drivers, sentiment, and other KPIs. 
  • Track performance of owned, paid, and competitive social media activity using a suite of social measurement tools; report on impressions, reach, engagement, and other KPIs. 
  • Work closely with internal stakeholders (Marketing, Sales, Research, etc.) to understand business objectives and the larger strategic context behind individual initiatives. 
  • Prepare visually appealing reports that translate data into insights.
Basic Qualifications:
  • Past experience with social listening and analytics 
  • Must be able to pull data about social marketing efforts and consumer-driven conversation on the social web rather than someone who manages campaigns and posts on a brand's social handle  
  • Must have strong experience with Excel & PowerPoint. Must have experience with V-Look-ups and Macros 
  • Candidates must have relevant functional experience & be able to hit the ground running; 
  • Netbase is a new tool that the department is transitioning to so it's a huge plus if the candidates are already trained on this. 
Preferred Qualifications:
  • Should be familiar with tools such as Netbase, Crimson Hexagon, Shareable, or ListenFirst